Touch the globalization-we are there to lend a hand

November 13, 2009

The globalization of translation refers to rendition of the translation services to another country or to the international companies in the world market by the translation companies or translators. Globalization is an indispensable aspect in translation in an effort to bring cultural exchanges. By making the texts global enables understanding and learning on varied cultures around the world.

The process of globalization is imperative and fast growing than before in the present world. The trend of globalization and localization in translation industry has resulted in some of the countries emerging global hub s of translation centres. The steady growth of industrialsation and business in the international scenario also has contributed to this effect.

The role of translation is very important in the growth of globalization of trade and business. The companies depend on the translators to translate their documents into another language in order to be able to market their products and services internationally. The translators develop their business globally by setting up of centres in their preferred cities. The international translation companies all over the world set up offices overseas where their services have good potential. The highly competitive international market for this industry calls for high quality translation work to sustain in the international market and the expectation of the international clients are always greater than the home land clients. The concept of globalization and localization differ in concept.

The localization of translation refers to the translation rendition by the translators residing in their native country. The native translator who lives in that country for a long period would be well versed with the local language and this would yield a better result for the clients. Further the localized translation facilitates connecting the source language with the target language in a fairly good manner. Thus more translation companies come forward to utilize the services of the native translator in their mother country and thus localize translation job.

Singapore is a country which is highly internationalized and the translation industry has been thriving well in Singapore due to the translation industry going global there. Shangai is another example where the inhabitants are from all over the country; particularly the western countries and other developed countries and work for translation companies there, using their language talent.

The link between globalization and translation are well established, as is evident from the fact that the international companies evince more interest in utilising the services of the translators in the process of marketing their products and services in the international market. There are various reasons to justify the link between globalization and translation such as Globalization has had great influence on lives and cultures, Globalization has had impacted the lives and work of the translators and Globalization has contributed to understand the cultures. The readers have become more familiar with new cultures in the process of globalization. As a result of globalization, the exoticising in translation has changed. Thus, translation lends a helping hand to multinational companies in the promotion of international marketing of their products and services.

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